VIKTORYIA ZAKHARAVA
Empowering UX Leader & Product Design Innovator
Hi, I am a UX leader, product designer, design thinker, and human-loving optimist based in Bologna.
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WELCOME
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ABOUT ME
ABOUT ME
I'm a Lead UX Designer with over 18 years of experience designing and delivering user-centered digital experiences in both the business-to-business (B2B) and business-to-consumer (B2C) sectors. I have a proven track record of developing innovative solutions that address complex business challenges and improve customer engagement. I'm passionate about collaboration and enjoy working with teams to create meaningful user experiences. While remaining a hands-on practitioner, I’ve also built and led small design teams.
I craft comprehensive user research strategies utilizing methods such as interviews, surveys, and analytics to deeply understand customer experiences and behaviors. By transforming these insights into actionable design solutions, I ensure the creation of user-centered products.
PRODUCT LEADERSHIP
UX RESEARCH & ANALYTICS
I lead the creation and execution of user-centered design strategies, driving scalable solutions, fostering collaboration with development and BI teams, and ensuring impactful, data-driven UX decisions.
UIUX DESIGN
DATA VISUALISATION
I develop and implement user experience visions and UI frameworks in Agile environments, integrating design into sprint workflows. I create user flows, wireframes, prototypes, and design systems, collaborating with global teams to deliver consistent, scalable, and impactful experiences for millions of users.
I have hands-on experience with BI and data visualization tools, collaborating on BI projects to implement best practices in dashboard and report design. I drive user adoption strategies, define KPIs and metrics, and lead the delivery of insightful BI reports, ensuring data-driven decision-making across organizations.
EXPERTISE
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EXPERTISE
Driving user-centered innovation with research-led design thinking
I lead research-driven design strategies that turn user insight into meaningful product experiences. My approach blends deep research expertise with cross-functional leadership to guide teams and businesses toward impactful, user-centered solutions.
Research Leadership Highlights
Methodologies / Tools Grid or Icons
Research Strategy
Designed and scaled end-to-end UX research frameworks aligned with product goals and roadmaps.
Global Stakeholder Collaboration
Led research initiatives for enterprise clients (Nestlé, Danone, Beiersdorf), aligning insights with business strategy.
Designed and scaled end-to-end UX research frameworks aligned with product goals and roadmaps.
Global Stakeholder Collaboration
Led research initiatives for enterprise clients (Nestlé, Danone, Beiersdorf), aligning insights with business strategy.
Mixed-Methods Expertise
Conducted and synthesized qualitative and quantitative research: interviews, usability testing, surveys, analytics.
Research to Action
Translated insights into prioritized design solutions, informing design systems and feature development.
Conducted and synthesized qualitative and quantitative research: interviews, usability testing, surveys, analytics.
Research to Action
Translated insights into prioritized design solutions, informing design systems and feature development.
Methods: User Interviews, Surveys, Remote Testing, Usability Testing, Journey Mapping, Analytics Analysis
Tools: Maze, Hotjar, Microsoft Clarity, Optimal Workshop, Google Forms, Figma, Miro
UX Research
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UX RESEARCH
PROJECTS
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PROJECTS
Product Design of Complex TPM System
2016-2024
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EXPERIENCE
EXPERIENCE
20
3
5
YEARS OF EXPERIENCE
DEEGRES
INDUSTRIES
I transitioned from visual design to product design, achieving success in user experience research, leadership, and design project management.
Master in Applied Mathematics, Bachelor in Graphic Design and Multimedia, and Bachelor in Visual Arts.
IT, Finance, Food & Beverage, Helath & Medcine, Entertainment
