As Lead UX & Product Designer I:

·       Defined the design-vision and aligned it with business strategy and product goals.
·       Conducted extensive user research, journey-mapping and usability sessions across global user groups.
·       Designed modular, responsive UX / UI for both core workflows and peripheral features.
·       Built a component library and integrated it alongside development teams for reuse and scalability.

• ·       Established governance, design-dev alignment and ongoing iteration models.

Kantar XTEL’s Trade Promotion Management (TPM) software supports leading consumer-goods companies such as Nestlé, Danone, L’Oréal, Unilever, Heineken, Beiersdorf, and PepsiCo. Over two decades of continuous growth, the system had become powerful but fragmented — with an aging technology base (Sencha JS), inconsistent user interfaces, and complex workflows across six business areas.
The goal of the redesign was to modernize the platform with a user-centric, intuitive, and visually unified experience, while building the foundation for scalability and future innovation.

  Diverse user groups: field users, headquarters analysts, external partners — each with unique needs.
  Multiple product modules built independently over time, resulting in inconsistent UI, varied interaction patterns and duplicate components.
  Legacy front-end technologies and shifting business requirements (e.g., brand updates, regional roll-outs).
·       Need to deliver innovation while maintaining stability and user trust in a mission-critical system.